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- 文档大小：2.0 GB
- 文档个数：29个文档
- 下载次数：1151次
- 下载速度：极快
- 收录时间：2020-03-09
- 最近下载：2024-08-03
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5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4 122.7 MB- 5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4 120.5 MB
- 3 - 3. Providing the Digital Experience/Creating your digital presence.mp4 116.5 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4 115.9 MB
- 5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4 115.2 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4 105.0 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4 103.9 MB
- 3 - 3. Providing the Digital Experience/Going mobile.mp4 103.4 MB
- 3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4 102.5 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4 101.0 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4 91.9 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4 82.5 MB
- 3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4 79.7 MB
- 4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4 75.5 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4 72.5 MB
- 6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4 54.4 MB
- 5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4 53.5 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4 39.8 MB
- 2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4 37.0 MB
- 1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4 35.5 MB
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