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~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.mp4 48.3 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.mp4 46.4 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.mp4 42.1 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.mp4 35.1 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.mp4 20.4 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.mp4 16.8 MB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.mp4 13.3 MB
~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.mp4 11.1 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.mp4 10.7 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.mp4 8.5 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.mp4 7.8 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.mp4 7.6 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.mp4 7.0 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.mp4 6.7 MB
~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.mp4 6.6 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.mp4 6.4 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.mp4 5.7 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.mp4 5.4 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.mp4 5.3 MB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.mp4 5.1 MB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.mp4 4.5 MB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_05_feature_transform_end.xlsx 30.9 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_07_forecast_future_end.xlsx 27.3 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_07_forecast_future_begin.xlsx 25.2 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_06_statistical_tests_end.xlsx 24.4 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_05_feature_transform_begin.xlsx 24.4 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_06_statistical_tests_begin.xlsx 23.4 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.srt 21.7 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_01_before_after_end.xlsx 19.8 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.srt 19.3 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.srt 18.9 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.srt 18.0 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_04_multi_regression_end.xlsx 17.5 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_02_linear_regression_end.xlsx 11.8 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.srt 10.8 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_03_variables_correlation_end.xlsx 10.2 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.srt 10.1 kB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.srt 9.2 kB
~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.srt 7.9 kB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.srt 7.6 kB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.srt 7.5 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_03_variables_correlation_begin.xlsx 7.3 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.srt 7.1 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_01_before_after_begin.xlsx 7.0 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_02_linear_regression_begin.xlsx 7.0 kB
~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_04_multi_regression_begin.xlsx 7.0 kB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.srt 6.4 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.srt 5.7 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.srt 5.5 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.srt 4.9 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.srt 4.8 kB
~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.srt 4.5 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.srt 4.4 kB
~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.srt 4.2 kB
~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.srt 2.8 kB
~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.srt 2.4 kB
~Get Your Files Here !/Bonus Resources.txt 357 Bytes
Get Bonus Downloads Here.url 180 Bytes

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